People are at the heart of everything we do.
Building relationships, one loan at a time.
We’re not just here to process transactions; we’re here to understand your story and be part of your journey. Every client at Prime Emerald is treated as an individual with dreams and desires that are as unique as they are. Whether you're looking for property investment, expanding your business, or funding personal goals, we tailor solutions that fit like a glove.
More than just your Mortgage Broker.
We're on a mission to turn dreams into addresses reality.
At Prime Emerald Financial Services, we believe our role extends far beyond facilitating home loans. Here, it's about forging lasting connections, nurturing dreams, and being a part of your biggest life milestones. Our expertise spans from helping you find the perfect home loan to navigating complex commercial & business loans, vehicle & equipment financing, and personal loans. Our approach is always personal because your aspirations are unique.
About Us
Your dreams, our blueprint.
We believe in personal connections over digital interactions. That’s why we prefer handshakes to keystrokes. At Prime Emerald, every consultation is a step towards understanding the remarkable people we serve. We don’t just use technology; we use empathy, insight, and dedication to connect you with the right financial solutions—be it home, commercial, or personal loans.
Remarkable people, Real possibilities.
Fuelling your future with bespoke financial solutions.
At Prime Emerald, we’re a bit obsessed with making dreams a reality. We listen, we learn, and we lead you towards the best paths for financial success. Whether it’s buying your first home, investing in property, securing business funding, managing personal finances, or financing vehicles and equipment, we personalise our approach to amplify your possibilities.
Making dreams a reality.
With trust, transparency, and tenacity at our core.
Our promise is simple: to serve you without compromise. We're bound by integrity, not by institutions. With Prime Emerald, you gain a partner who advocates for you tirelessly, ensuring transparency and trust dominate every decision. We sweat the details, so you don’t have to, across all types of loans.
An unwavering commitment.
Your success is our success.
At Prime Emerald Financial Services, we're dedicated to reshaping the financial landscape with clarity and integrity. Every day, we live this commitment, empowering our clients and enriching our community. We don't just offer loans; we offer a partnership where your financial success in every realm becomes our shared victory.
The Prime Emerald promise.
Meet your team at Prime Emerald Financial Services
At Prime Emerald, we believe that exceptional financial services begin with exceptional people. Our team of Mortgage & Finance Specialists is not just skilled in the art of finance; they're passionate turning your goals into milestones and your dreams into reality.
Welcome to our world of expertise.
"Individually, we are specialists; together, we are more than just a team – we are a community committed to your financial well-being."
Our Philosophy
Director | Senior Finance & Lending Specialist
The Face Behind Prime Emerald
Meet
Rohan Puvi
Welcome! I’m Rohan Puvi, the founder of Prime Emerald Financial Services. Born from my deep-seated passion for empowering Australians, Prime Emerald is your gateway to personalised financial solutions. With us, you’ll find not just great rates, but a commitment to exceptional service tailored to meet your unique financial goals.
My journey in finance spans decades and continents. Having held significant roles in esteemed banks and financial institutions both in Australia and abroad, I bring a wealth of experience to my adopted home of Melbourne and communities across Australia. It is here that I decided to channel my expertise into creating a firm that truly understands and addresses the diverse financial needs of its residents.
As an authority in finance, I specialize in simplifying the loan process for everyone, regardless of their employment type or personal circumstances. My approach is rooted in relationship management, ensuring that we not only meet but exceed your expectations through personalised attention and quality credit solutions.
At Prime Emerald, our mission is to make finance feel personal, empowering, and accessible, no matter where you are on your journey. We are dedicated to delivering an experience that transforms your financial journey. Let’s make your dreams a reality, together.

Lending Consultant | Client Relationship Manager
The Heart Behind the Client Experience
Meet
Rohini Puviman
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